Design of 144 page book. This is the first book published by Crafting A Life. LLC, so the bar was set high for design. The book covers a unique approach to designing your own fabric. Publisher and Editor: Pokey Bolton Photographer: Indigo Perez Want a copy? Get it Here!
One of my first assignments when I became Creative Director at Interweave was to tackle redesigns for 3 titles: Sew News, Creative Machine Embroidery, and Love of Knitting/Love of Crochet. For Sew News and Creative Machine Embroidery, the goals were to leave the B2B look behind and creative a more image-rich design, with a lifestyle [...]
I worked with founding editor Pokey Bolton the the launch of this SIP in 2008. Over the years we featured a variety of artists in what grew to be a quarterly SIP. I directed most cover shoots remotely, sourcing local talent, and styled and directed department shoots locally. Cover artists included: Pokey Bolton Anna Maria [...]
In my last year with Interweave, fabric designer Tula Pink was a featured in advertorials, as well as the subject of a video series. I developed the quirky, fun logo for the series, which also spawned kits shown in these advertisements. The last slide shows an advertorial for FreeSpirit Fabrics featuring a quilt designed by [...]
I took over art direction of Stitch in the Spring of 2012. Working with editor Amber Eden, we added trend-conscious content to the publication, including stories that were sometimes fun and whimsical, and at other times dramatic and edgy. We worked with a variety of photographers and fashion stylists throughout the 3 1/2 years I [...]
When we set out to make this magazine, it was with the intention of creating modern items that could be useful as well as admirable. The projects in The Unofficial Downton Abbey Sews special issue let you feel like you’ve just stepped onto the set of Downton Abbey, while still being modern interpretations of early [...]